10 Home Business Marketing Tips
You Can Use Today


Home Business Marketing Tips #3,4,5
Testing, Busswords, Samples
 
3. TESTING

The formulator and owner of the company is a pharmacist.
 
This lends credibility. The speaker was able to throw in buzzwords like "quality control", "clinical testing", "laboratory" and "pharmacist" :0)

Do you have a system for quality control? Testing?

If you do, be sure to make a point of letting your customers know. Don't be afraid to do some clinical testing of your own.
 
Of course you cannot make false claims, but if your product is getting results, what better way to illustrate it than with numbers.
 
How about before and after pictures? Don't forget personal testimonials.
 
"Jane" didn't forget to point out that she used to golf a lot and spend a lot of time "getting as brown as possible" in the sun (those where the days!) And what a wreck her skin used to be and how much the product has helped her personally.
 
Get your friends and family to test your products for you and tell you what they think. You'll get some great ideas to improve your product and some honest testimonials!

What does your product do for you? Don't be shy. Have a product that you can stand behind 100% through testing, testimonials and authority in your area of expertise. 
 
Be your own poster child!

4. BUZZWORDS

These people have teams of professionals to pinpoint what works.

She was throwing all kinds of fancy sounding things into her presentation. Most of which I recognized because of my work, but I would be surprized if many of the women there knew what a lot of them where.

She didn't go into great detail but it sounded great.

Don't talk down to your audience, be sure to include all of the details.

It will make you sound professional and knowledgeable. And it will open the floor for discussion.

Are there any buzzwords that you can throw into your marketing material?

How about brainstorming a few buzzwords right now. Things that are true, sound good and are pertinent to your industry.

What is unique about you and your company? What's your edge?

Stand out in your field.

5. SAMPLES

The product was very good, the samples really helped to sell the product. But she didn't over do.

She passed a bottle of various things around for us to have a small try. At the end we got to choose one small sample.
 
Always keep us wanting more! 
 
Home Business Marketing Tips Part Three

Additional Information
 
Natural Mom Business Guide
Queen of KAOS - My Work At Home Mom Blog